Truth Hack #7: Pronouns Never Lie Pronouns are fingerprints in speech. “I did it.” owns it. “We did it.” shares it. “It was done.” erases it. That shift from ownership to distance happens when people start protecting themselves. It’s rarely deliberate, but it’s always revealing. Hack: Track the pronouns. They show you who’s at the centre of responsibility and who’s moving away from it.
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